Well Suited & Can’t Knock The Hustle like the Fall 2026 photo campaign featuring some of New Hampshire’s Finest. Shot via the iconic Hampton Airfield in Hampton, NH.
Amongst others, the campaign cast includes, as themselves: David Augusta and his elite Aleutian Falcon, Sophie Cunningham (with Dave sporting the XIIIG Liber Jacket aka “The Ninja Jacket”); Surfer / Lifeguard, Clara Nardone & Jonah Kirby of Cinnamon Rainbows Surf Shop (Shout out); & Chris Grippo, Head of the New Hampshire Chapter for the Surfrider Foundation (Channeling his inner Slim Aarons on the camera. We see you). Directed by CKTH & XIIIG Founder & CEO, John V. Campbell.
Additionally, as 00 BY XIIIG (aka “13G”) are the world’s most functionally superior & unapologetically best-of-the-best wetsuits, said image celebrates a pioneering wetsuit innovation, The PICTA Multisport for Men & Women:
Aka a 4/2/1.5MM — built for Surf, Swim, Kite, SUP, etc — that is the world’s lightest, warmest & most durable wetsuit ever built, pound for pound.
This is because the PICTA Multisport features NASA Aerogel, in addition to our world-class OG Optimum Technology from the Yamamoto Corporation (Aerogel is one of the advanced materials that enables spacecraft to re-enter the earth’s atmosphere).
4MM from the chest to above the knees. 2MM throughout the rest of the suit — except for the 1.5MM from the elbow to the wrist.
More warmth. Less weight. Greater optionality. Right on time for the 2026 El Niño.
Premium & Technical. Built for Speed & precision. Akin to the life of a Falcon.
Fittingly, 00 BY XIIIG also proudly supports the Surf Team for Torrey Pines High School in Del Mar, CA. Go Falcons
